Russia main TV news came all the way to New York to cover the history of two taxi moguls, one from Manchester and our Boss from New York in a tale of taxi trading and nostalgia, what it is in the middle is just the Atlantic Ocean.
1968 Dodge Coronet Taxi, the poster side
See the poster, do you believe now the impressive potential of the 1968 Dodge Coronet?, well the Chrysler marketing team was totally optimistic and proved success from the beginning, starting from the beautifully master-crafted poster, polished all by no computer intervention in full analog methodology, it was just a mechanism to conquer all American fleets, but not just any fleet but the big taxi and police fleets. The promotion including 1 free car every 10, plus the lowest initial price with the most reliable warranty made the coronet the most popular mid-sized car of the time. However the poster is timeless, thumbs up for the anonymous author.
Special Reconversion Offer!!!
From the extensive collection of Taxidepot's taxi memorabilia and taxi props I fished out this interesting poster from the famous Ohmer Fare Register Company (1916). Apparently the campaign was directed to the currentl Ohmer taximeter owners of the heavyweight champion of champions. The first printing taximeter I guess was not very affordable since just the upgrade from the previous model cost only $199 or $3,877.92 in today's dollars . The American company manufacturer of precision instruments wanted you to act quickly if it was in your fleet's interest to survive the postwar crisis:
“Here’s your chance to replace old meters on your present cabs- to have available dependable Ohmer Printing Taximeter for your post war fleet. Every Taximeter is factory rebuilt by Ohmer-trained people. Every one carries our regular new meter guarantee”
Check it out, we also found the infamous meter in our vault!!! It weights 35.4 pounds and it was built to last forever. Still clicking...
